Chapter 5 touched on something I find truly amazing which is branding. I don't understand how companies succeed as this. They make their product way more expensive than others of similar quality, the demand goes up and the product sells. It's crazy! Take Louis Vuitton handbags- right now the bags are basically status symbols. They are not, in my opinion, better made than most purses (I own one and have already had to have it repaired once) but the pricing is ridiculous with the simplest bags starting at about $650 (and lets remember they're canvas not leather). And yet, people still buy, buy, buy. I remember being so envious of my best friend when her boyfriend bought her a Louis Vuitton. She'd carry it everyday, even if it didn't go with her outfit. For a while my boyfriend seemed like a dud. I just had to have a Louis Vuitton. I didn't know why exactly, but I needed one. Let's just say you don't always get what you pay for.
The same is true for many name brand clothes. Most are made in the same places and with same fabric as cheaper alternatives. The difference is really the advertising with the more expensive brands relying on celebrities, upscale magazines and even higher prices in order to make their products seem more exclusive.
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